West Indies reached Karachi, but...

West Indies squad have reached Karachi, which is a good thing for both Pakistan and for Cricket, as two mercurial teams are going to compete against each other in two of the formats well suited to both of them, whereas Pakistan hosting a complete T20 and ODI series on Karachi soil.

But

As I have been advocate of staging more games on to other centers like Faisalabad, Rawalpindi, Peshawar (when ready and available), Multan etc.;

Why I am saying this

I have been saying this because of my psychological aspects;

Think Internationally

We are bad at marketing and are worst of marketers, because read my words whilst having open and broad mindset, as whenever International Cricket is arranged in a particular country, they DO MAKE such arrangements just like Pakistan currently doing, but I am acting like thinking differently, because today's era is of broadcast, and the broadcaster buys country's cricket series' with respect to its demand and demand depends on perception, and perception is created upon what YOU'RE showing to them; and now think about when we're showing them that foreign players when landing into Pakistan, are being escorted bordering security personnel, although this is a norm even in countries like Australia and England but they don't show their security personnel, although their (security personnel contribution) should be appreciated, but not in that manner, the way PCB Social Media have been bragging, 

We Require to Show Pakistan a Safe country but not like that

Because just like I mentioned above, this is all about psychological and perception creation and modification, because again, every country makes sufficient arrangements, when an International Team visits them, but if their national board starts showing foreign players being escorted in tight security, again I must confess, not saying our security personnel are doing average job, but whatever we show them (international viewers) creates a perception, and perception is responsible for creating a FALSE REALITY, and my query is with all of them (the foreigners who have visited Pakistan), whatever perception foreigners have about Pakistan, reality in Pakistan is totally different.

Not Talking about Politics and Geo-Political issues hampering Pakistan's perception

The recent events conducted at Sialkot does hampered reputation of Pakistan and its economy, hence this is the high time, Pakistan should emphasize perception creation first, even if they want some reels for Instagram Stories, they should show enthusiasm of our crowd who love cricket and cricketer and chanting banners for appreciation of foreign players instead of showing, airing and broadcasting videos of foreign players being escorted in tight security, again a subtle disclaimer, that not saying reduce security, but don't create a false perception of Pakistan in the minds of those foreigners who have not visited Pakistan and instead installing a pre-installed fear installed into their sub-conscious mind.

We should look into Bangladesh's approach

The way they (the Bangladeshi Cricket Board) promoted this image, because it literally gave subtle invitation to those people to visit Bangladesh, who have not, because this is the way modern promotion of (cricketing) economies are done.

Share