- Get link
- Other Apps
PSL: We've Got the Anthems, Now How About a Brand Strategy ? Bling Before Business: Is PSL More Focused on Glitz Than Growth ? These are the thoughts while I have been noting down the crowd not taking interest in PSL games being staged in my own city, this is another aspect that The Pakistan Super League (PSL) burst onto the scene with all the subtlety of a fireworks factory explosion. Glittering cricket grounds, Pakistani rockstars galore, and anthems that could wake the dead - the PSL didn't hold back on the razzle-dazzle. But several seasons in, a cynical question lingers: is the PSL more focused on short-term glitz than on building a sustainable brand for the long haul? We're bombarded with PSL content - highlight reels of six-hitting batsmen and acrobatic catches flood our screens. But where's the strategic marketing that builds a loyal fanbase beyond our borders? Look at the IPL - it's become a global phenomenon, not just a cricket tournament. Their brand ext