Broadcasting for Pakistan v West Indies Series

Pakistan Cricket now goes global and according
region wise, when it comes to North America,
the UK, Caribbean Islands, New Zealand, and
Sub-Saharan African Region.

Why Broadcasting Matters for a cricket board?

Broadcasting in today's era is very important as unlike in the 1990s, where the whole family and/or group of friends used to swivel around the TV and a carnival sort of environment was used to be experienced, but today in pandemic times, everyone is now glued to their handhelds and laptops and zooming their sessions on the internet to enjoy the same, because amid following the pandemic threats, our lives have been disturbed following the pandemic, since 2019, hence this was the high time, we were required to adopt to the newer living style, while making sure placing Pfizer Boosters as remedies, hence the same goes for cricket broadcasting.

What happened during outbreak of pandemic?

In the first game after the Covid-19 hiatus,
roving robot cameras were used for
the toss and to conduct player interviews

In the first game after the Covid-19 hiatus, roving robot cameras were used for the toss and to conduct player interviews, hence this cause for major change in broadcasting contracts, as just like in Pakistan's case, Pakistan opted for revamp in its contract with Sony Television India, where they have not been totally scrapped but now limited to broadcaster in India, whereas the presentation I guess is still grasped by Transmedia Group Pakistan Limited, which is a good thing as Transmedia provides opportunity to Pakistan based companies to sponsor international events globally . include UAE, Sri Lanka etc., while having 30 years of Sports Advertising Experience, and Marketed Exclusively PSL and international cricket events in Pakistan, and last but not the least, they are held responsible for making Ground 3D Logos (Digital Printed Mats & Painted.

3D Logos?

These are a reality as before advent of current pandemic, during CWC 2019 which was being played in England, Virtual Logos were used in cricket, means on ground these logos were not shown but for a TV viewer, these were shown as reality, which honestly speaking I didn't note at that time, but actually noted AFTER pandemic, when Pakistan toured England during empty stadiums period, where there was less of the distractions, only than I noted that how Lifebouy logo was being shown upright when camera tilted backwards and every time, ends were changed, logo was being shown as upright, at that time I thought during the overs interval, grounds men come on the ground and change the carpet (I actually thought this), because whenever the ends were changed, the Lifebouy logo on either of the sides were shown upright, which I thought at that time, groundsmen are utilizing their energies to the maximum, but now I know that this is advance version of carpeted advertisement which was advanced version of painted logos on the cricketing grounds.

Video for eye opening

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