Sunday, August 15, 2021

Kashmir Premier League - Where is the PCB marketing?

The aim and mission of staging KPL in Azad Kashmir
and the ill-mannered PCB marketed is a
total disappointment

Purpose of This Tournament

The main motive/motif of this tournament was to promote Pakistan Cricket in North Eastern Part of Pakistan i.e. Azad Kashmir, but the way it has been marketed, was just like PCB just did it for the sake of staging a formality.

The Era We are living in

Like I mentioned above, the success and/or failure of a tournament depends on how much it reaches to the market and the audience, although on PTV Sports marketing, it was shown that B-Sports is partner of this league, they had invested on graphics, in-stadia-banners is totally commendable, but honestly tell me, where is the marketing of this tournament?

Marketing

Marketing plays important aspect for success of such tournaments, although I must admit, presentation is super awesome, but apart from presentation, audience reach is another thing on which PCB failed, because unlike PSL, KPL didn't deserve this sort of marketing, 

No Live Scoring Facility

This is something we are now prone as websites like ESPNcricinfo banks on live commentary and live scoring, but shameful for us Pakistanis and PCB that KPL wasn't covered live, when a tournament ain't covered live, interest for the investors and audience gradually comes down.

It was an opportunity for PTV Sports/Geo
Pakistani so-called Cricketing Websites are quiet
when it comes to market a Pakistani Content

Super

Live Broadcasts does incorporate some legal obligations, I agree and respect those legal terms, but live scoring-cum-commentary on their (PTV Sports/Geo Super) website was an opportunity to initiate a Pakistani Website for the same thing ESPNcricinfo does, because currently we DO NOT have a proper and dedicated Pakistani website doing chores like CI does, and now we require a Pakistani website for marketing Pakistani owned cricket, which in the case of KPL 2021 was a bummer.

When our own people are going to degrade a Pakistani Content, how can we expect from foreigners to do our job?

This is my query, because being a Pakistani, it is humiliating when a Pakistani content is being shown offline on international arena, although as per PCB, shown via SuperSports, Willow TV etc but what is the use when it ain't being marketed by PCB itself, isn't it responsibility of PCB to make sure its content is at its priority???

Either PCB

  • Does owned PCB website for the same thing, because live-written-cricket-commentary has its own dimension
  • PCB Broadcasters does this job for PCB and it should be deemed to their contract that they should be held responsible for airing quality written commentary and live scoring for their content.

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