Pakistan television production delimma

Pakistan Cricket as a Product: Time to Treat It Like One That Actually Sells

Hey guys, Murtaza Moiz here from Karachi, still reeling from India's back-to-back T20 World Cup wins while our green shirts are packing bags early again. But tonight's post isn't just another rant—it's a straight-up business take. Let's treat Pakistan cricket like the product it really is.

What is a product?

A product is anything you sell (or try to sell) to meet a customer's need or want. It can be physical (cars, phones) or virtual (apps, streaming services). Even gold gets traded against copper sometimes—value shifts based on demand, quality, and perception.

Pakistan Cricket? Yeah, it's 100% a product. We "sell" it to fans (tickets, merch, subscriptions), sponsors (ads, branding), broadcasters (rights deals), and the global audience (viewership, prestige). But sorry to say, our product has been losing shine. To keep people hooked, you need continuity of vision—consistent branding, story, performance—and heavy investment in how it's presented.

Is Pakistani Cricket "a product"?

Absolutely. But a product only survives if it's likeable and desirable to its audience. Right now, Pakistan cricket feels inconsistent: flashes of brilliance (Farhan's WC heroics), then familiar collapses. No long-term vision means no retained interest. Fans tune in for passion, but bail when results don't match the hype.

To fix this? Continuity of vision must fuse with massive investment in media broadcast. Turn every match into an event people can't miss—not just cricket, but entertainment, emotion, national pride.

How "investment"?

Investment isn't just throwing money around—it's smart, multi-layered:

- Monetary: Bigger broadcast deals (like the recent PSL 2026-29 rights at Rs 26.11 billion—record-breaking, props to PCB), sponsorships, player salaries to attract/retain talent.

- Technicality wise: Upgrade production—better cameras, graphics, replays. Domestic broadcasts lag way behind international (1080i quality complaints persist despite big deals). Invest in 4K, drone shots, data viz.

- Skill wise: Train players relentlessly—fitness, mental coaching, modern T20 skills. No more outdated approaches.

- Production value: High-end behind-the-scenes content, documentaries, player stories. Make fans feel part of the journey, unlike that documentary which Sahibzada Farhan made documentary after hitting relentlessly during Asia Cup 2025, but the same showbazi performance wasn't done during T20 World Cup game, so skills-set requires to be updated timely.

- Information gathering: Scout globally, use analytics for selections, opponents—data over gut feel.

- Home-grown talent: Prioritize domestic circuits—performers get fast-tracked, no favoritism.

- Technicality aspect: In-house tech team for analysis, not outsourcing everything.

- Country should come first: Meritocracy over personal preferences. No "Papa-ki-Pari" picks—national interest always.

WHY SHOULD WE WATCH PAKISTAN CRICKET

Because when done right, it's magic—street passion, underdog fire, electric crowds. But to make it must-watch:

- Media management: Professional PR, no leaks/drama. Control narrative.

- Sports management amalgamation with media management: PCB needs a unified strategy—cricket ops + broadcast + digital. Subscription-based production (premium content, fan zones, exclusive access).

- Behind the scenes: Show training, prep, player lives—build emotional bonds.

- Promoting the soft corner of the country: Highlight culture, hospitality—use cricket for positive Pakistan image globally.

Pakistan Cricket and Role of Social Media

Social media is our biggest amplifier (and sometimes destroyer). During ICC Cricket World Cup 2023, memes, clips, fan reactions went viral—but too often negative (collapses, politics). We need strategy: engaging reels, player interactions, live Q&As, positive storytelling. Turn trolls into engagement.

Players' management

Treat players like assets—protect mental health, fair contracts, clear paths. No blanket fines for flops; reward performance, fix systemic issues.

Theming of Pakistan Cricket / Looks and feel of Pakistan Cricket

Green energy, passion, resilience—theme it consistently: jerseys, graphics, intros. Make it feel modern, proud, unified.

Conditions of our grounds / Production Value

Our stadiums are upgrading (Lahore, Karachi, Rawalpindi renos, new Islamabad one coming), but production value still lags internationals—better lighting, screens, fan amenities needed. Invest so broadcasts look world-class, not patchy.

Country should come first

Always. No personal vendettas, no favoritism. Merit-based everything.

In-depth analysis

We need expert breakdowns—stats, tactics, not just hype. Build credibility.

Other than Ramiz Raja, who is next to Ramiz?

Ramiz pushed bold ideas (domestic overhaul, women's push), but tenure ended messy (political interference). Next? Someone with vision, no politics—independent, cricket-first leader. Build on his positives, ditch the drama, although Mohsin Naqvi is doing good job, but accept the reality, Mohsin Naqvi can't alone do anything single handedly, hence it is requested from Mohsin Naqvi to create a proper-automated-system mechanism so that new players are always replenished and such idiot-act doesn't occur when it is being shown to international audience that we have cult following of shirt number 56, no offence to the specific individual but where opponent players get astonished that we have taken wicket of the opening batsman, but why crowd is starting to roar, than they get to know that it was publicity stunt of Babar Azam arriving on the crease, just imagine what kind of pathetic message we are conveying to the world? No disrespect to any of the player, every single individual player wearing Pakistani kit and Pakistani cap is highly respected but stop falling prey to such pathetic publicity stunts.

In-House technical team, instead of outsourcing

Stop relying on outsiders for analysis, production. Build internal expertise—data team, creative crew—for control and quality.

Pakistan cricket has insane potential—talent, fans, passion. But treat it as a premium product: invest smart, prioritize country, demand professionalism. Only then we dominate on and off field.

What do you think—where should PCB invest first? Broadcast? Talent? Grounds? Share below, RT, tag friends. Let's push for change. 🇵🇰🏏

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