Saturday, March 21, 2020

Ongoing rift between ICC and the BCCI?


Rift between the Governing Body and BCCI

It is the high time when the richest cricket board of the world and the governing
body requires to be on the same page to help cricket flourish

The ICC's sponsorship money

The ICC earns its major money off media rights and same is the case for not only India but all over the world Internationally where every cricketing board earns by selling its sponsorship rights on grand/international scales, where Fox Sports is for Australia, Sky Sports NZ for NZ, British Sky is for England and the UK, Supersport is for South Africa and the Afrikaans, Gazi TV for Bangladesh and Star TV for India and not only India but also for the ICC events, whereas Pakistan's cricketing rights are associated with Tensports which is a subpart of Sony Pictures, which also holds rights for games played under SLC and CWI.

Where and Why is the problem between the two?

Where?

The problem is between some of the major aspects;

1- IPL and the ICC events

ICC usually allocates its media rights for time span of 8 years, for which ends 2023 which also includes the finale of ICC World Test Championship, but afterwards it plans to start two cups' tournaments, one is world T20 Cup and second one is world ODI cup which is alternative for ICC champions trophy which according to some bloggers and officials sounded more like a football/soccer event therefore according to them, they would like to brand or should I rephrase, re-brand their tournaments so that it could be differentiated especially in the European countries where countries are also mad for field football/soccer, so this is ICC perspective.

Why

The answer of the 'why' aspect lies because there are many cricketing leagues around the world including IPL, PSL, BPL, CPL, BBL and English's T20 blast, which accumulated days count around 330 days in a year, therefore the riot also errupted when it didn't give IPL it's complete window unlike today where there's no international cricket especially during when IPL is being staged, therefore contradiction starts over here between the two parties.

2- The ICC's plan

As per the ICC's plan, it plans to stage their one event every year including the 50 over CWC which has always being the prime of it events. But prior to this, I also mentioned that accumulated dates of all domestic cricket leagues around the world now counts around 330 days out of 365 days, so it is in the interest of ICC to have large audiences watching their events instead of domestic leagues and hence BCCI doesn't want to compromise on their IPL. Furthermore, currently ICC is on the verge of taking the ownership of 2023 fifty over cricket world cup off India because according to ICC, BCCI is not exempting taxes off ICC as ICC is staging it CWC in India and ownership unlike 2011 event where India, Sri Lanka and Bangladesh were the hosts, 2023 is solely hosted by India, therefore the BCCI is unable to convince the government of giving exemptions and hence ICC is on the verge of taking ownership of the event away from India, which being a neutral audience, I personally feel is not a good thing for the whole South Asia.

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